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White Label SEO UK

White Label SEO Services From UK-Based SEO Experts

We provide white label SEO services that allow agencies to add search engine optimisation to their portfolio without the risk of handling it internally.

We charge a set fee for all SEO work. All you need to do is decide how much sales margin to charge the client.

LOGORankings trackerSent monthly
LOGOSEO strategyBuilt per client
LOGOMonthly SEO reportYour branding throughout
Keyword rankings
Work completed this month
Next month’s plan
LOGOFrom your agency

Here’s this month’s SEO update. Rankings are moving in the right direction and I’ve outlined what we’re doing next…

Reports, strategies, trackers and client emails. Everything we produce goes out as yours.

The model

What Is A White Label SEO Service?

A white label SEO service is a partnership where an SEO provider completes the work and another agency presents it as their own. This allows agencies to offer SEO services to their clients without hiring an in-house team or investing in additional resources.

The service operates behind the scenes, enabling your agency to maintain its branding and focus on client relationships. It’s an effective way for agencies to generate extra recurring revenue without needing any hands-on involvement.

White label services allow you to expand your agency’s service offering without the cost of building or training an SEO department. Importantly, this allows you to brand your agency as a full-service provider and achieve the prestige which comes with that title.

Your clientSees your agency, and only your agencyYour logo on the reports, your name on the emails, your team in the meetings.
Your agencyOwns the relationship and the marginYou set the price, keep the client, and collect the recurring revenue.
White Label SEO UKDoes 100% of the workStrategy, implementation, reporting and project management, all under your brand.

The service range

White Label SEO Services We Provide

Every service we provide is available for you to white label and offer to your customers. Below is our full service offering, exactly as we deliver it for our own clients. What you charge your client on top is yours to decide.

01Monthly RetainerOngoing growth handled monthly, with every service below available on the retainer.

Monthly retainers are a simple and effective way to help your agency deliver outstanding results for clients without taking on extra work. Each retainer includes a full range of SEO services, tailored to suit the specific needs of your clients while keeping everything under your agency’s brand. We take care of everything, from building high-performing landing pages to improving technical site performance, so your clients see steady growth in traffic, rankings, and conversions.

By working with us month after month, your clients’ websites will consistently attract their ideal audience. To add even more value, we include free Conversion Rate Optimisation (CRO) with every retainer, helping your clients see results faster and boosting your agency’s reputation.

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02Audit & StrategyA bespoke, industry-specific plan built on keyword research, with quick wins and projected ROI.

Our Audit & Strategy service delivers highly tailored plans designed specifically for your clients’ industries and their websites. Each strategy is crafted to address their exact challenges, highlight quick wins and align their website with Google’s guidelines.

That starts with keyword research. By analysing search intent, market trends and competitor gaps, we uncover the keywords that will drive real business growth for your clients, then place them into a database for you to access and guide the strategy.

This personalised approach ensures no two strategies are the same. We take the time to deeply understand their industry, competitors and website performance, creating a plan that prioritises impactful actions that will generate organic traffic and new sales inquiries.

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03Technical SEO & Page SpeedPage speed, crawl errors and structured data, cleared in one pass.

A website needs to work smoothly to rank well and keep visitors happy. Our Technical SEO service helps your clients’ sites perform at their best, meeting search engine standards while providing a seamless user experience.

We focus on key areas like speeding up page load times, eliminating crawl errors and using structured data to improve how their site appears in search results. Eliminating all technical issues removes any barriers search engines might have about displaying your client’s sites in SERPs.

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04On-Page SEOPage-level work that lifts specific URLs for their target keywords.

On-page SEO is all about improving specific landing pages to rank higher for targeted keywords. Our white label service helps your clients get their key pages in front of the right audience by fine-tuning content, structure and technical elements.

We focus on aligning each page with search engine expectations and user intent. From enhancing headlines and meta tags to improving internal links and mobile usability, every adjustment is aimed at boosting rankings for the keywords that matter most.

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05Content WritingKeyword-assigned landing pages and articles, written under your branding.

Our white label content writing service provides expertly crafted, search engine optimised content that your agency can offer under your branding.

Instead of generic filler, we focus on creating meaningful landing pages and articles that showcase your clients’ expertise, tell a story and speak directly to any target audience. Whether it’s in-depth guides, product pages or thought-provoking blogs, all content we write is designed to drive engagement.

We will provide a free content plan for your clients based on SEO keyword research, then write the content agreed between us, you and your client. By assigning keywords to content before we write it, we can easily measure content performance based on how much traffic each page drives from its assigned keyword.

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06Digital PR & Link BuildingWhite-hat campaigns built on original data and targeted outreach.

Our white label Digital PR and Link Building service helps your agency secure high-quality backlinks that enhance your clients’ search visibility and domain authority. We prioritise ethical, white-hat methods, creating genuine connections with reputable websites and industry-leading platforms to establish your clients as trusted voices in their fields.

Rather than relying on shortcuts, we develop valuable digital assets like data-driven reports and original statistics. These resources naturally attract links from respected sources such as journalists, bloggers, and industry experts. Combined with targeted outreach, we secure backlinks that boost keyword rankings.

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07Google Merchant CenterFeed setup and management so your clients’ products sell through Google Shopping.

We set up and manage your client’s Merchant Center account and product feed, so their products show up across Google Shopping. That gives their store two listings on a single search result, once in the Shopping row and once in organic.

The work covers account creation and policy configuration so the account is approved first time, product feed creation with all the required attributes, listing optimisation built around the terms people actually search, feed localisation for international markets, and ongoing price synchronisation so listings are never disapproved.

It is a high-intent channel most store owners overlook, which makes it one of the clearest early wins you can show a client.

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08Answer Engine OptimisationGetting your clients named and cited when AI platforms answer buyer questions.

Answer Engine Optimisation positions your client’s brand as a trusted source that AI systems reference when they put an answer together. The goal is to get them named, cited and recommended by AI answer engines when buyers ask for advice.

The work has three parts: publishing direct answers to the questions buyers actually ask, structuring that content with clean formatting and schema markup so AI can extract it, and building citations across trusted sources elsewhere on the web.

This covers Google’s AI Overviews, ChatGPT, Perplexity, Claude and shopping AI platforms. It is still a new discipline, which makes it a strong differentiator when you are pitching against other agencies.

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09Agentic CommerceOptimising product data so ChatGPT and other AI assistants recommend your clients’ products.

Shoppers now buy without ever visiting a website. ChatGPT allows them to make purchases directly from within the chat window. We optimise your client’s Shopify store so that ChatGPT and other AI platforms recommend their products to those users.

Most product catalogues were written for human shoppers, not for how artificial intelligence parses information. Without this work, a competitor’s products get recommended instead.

The service covers a full-catalogue audit, rewriting product data so it is AI-ready, and AI visibility tracking so you can show your client exactly where their range is appearing.

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10ConsultingDirect strategy sessions with John Butterworth for your toughest client markets.

SEO consulting gives your agency expert support to help your clients excel online. John Butterworth, founder of Mint SEO, collaborates directly with you to deliver tailored strategies and actionable insights that tackle even the most challenging markets.

By analysing your clients’ competition, uncovering untapped keyword opportunities, and refining their online messaging, John ensures every recommendation aligns with their goals. This hands-on approach helps your agency build long-term success for clients, driving visibility and engagement in ways that set them apart.

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11Website DevelopmentBespoke builds with content and technical SEO baked in from launch.

Our web design and development service creates bespoke websites that are visually impressive, user-friendly and designed to generate organic traffic from launch.

We implement content and technical SEO best practices onto the website from launch, meaning your client can avoid costly SEO implementation further down the line.

Every website we deliver is built with the future in mind. By integrating cutting-edge design practices with SEO principles, we provide a solution that not only looks stunning but also drives meaningful traffic and supports long-term business growth.

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12Shopify Theme DevelopmentCustom Shopify stores coded in Shopify’s own theme language, engineered for speed and conversion.

We build custom Shopify stores from scratch in Liquid, Shopify’s own theme language, rather than assembling them from bloated page builders. That means lean code, strong Core Web Vitals scores and a store your client can actually manage themselves.

Every build integrates ecommerce best practice from the start, including urgency signals, trust elements, a friction-free checkout and technical SEO, so the store is ready to drive sales on launch.

We also handle migrations from WooCommerce, Magento, BigCommerce and other platforms, with 301 redirects mapped so rankings are preserved, plus 365 days of post-launch support.

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We invoice your agency a set fee. You decide the sales margin you add on top before the client ever sees a number.

Why agencies partner with us

Benefits Of White Label For Agencies

Benefit 01

Easy additional revenue for your agency

Collect extra revenue for your agency without needing to perform any SEO implementation yourself. Our team will manage the project in full from start to finish.

Who does what

Campaign workloadEvery month
Technical fixes & page speedMint SEO
Content, on-page & digital PRMint SEO
Reporting in your brandingMint SEO
The client relationshipYou

Deliver top-quality SEO in your branding

Our team consistently provides exceptional SEO services that get results for our clients. We will do the same for you, using your agency’s branding so that you can claim all of the credit with happy customers.

Expand your service offering without hiring new staff

Skip the recruitment headaches and cost that comes with building a new department. With our service you can fast-track the process and provide SEO to your customers without any financial outlay.

Offload specific tasks

If your current team is at full capacity, send any overflow tasks to us. We will prevent you from missing any client targets or deadlines. Use our white label SEO service to serve more clients.

Present yourself as a full-service agency

Full-service agencies are viewed as more successful to customers. Use white label SEO to fast-track your agency’s success.

Save on learning & development costs

SEO requires constant learning to keep up with algorithm changes. Save yourself the training costs by outsourcing your SEO to our experts who are already active in the SEO community.

The partnership

What’s Included With Our White Label Service?

Support with launching SEO services to your customers

Our team has vast experience with selling SEO to customers. We understand their pain points and we know how to communicate the value of SEO in a way that’s easy to understand for potential customers.

We’re here to support you every step of the way, whether you’re launching SEO as a new service or upselling it to your existing clients. Our team will assist you with any campaign to recruit new SEO customers. Here’s some of the ways we can help:

  • Explaining the USPs of SEO
  • Client messaging and what works to get customers onboard
  • Content writing
  • Email campaigns
  • Landing pages to advertise the service on your website
  • Guidance with any paid ads campaigns

Your success is our success. We’re committed to making our partnership a triumph, so please let us know if you need any support with internal marketing.

UK-based team

The SEO experts employed by Mint SEO are all based in the United Kingdom and are native English speakers.

We never offload tasks to overseas contractors. When you partner with us, you work with our in-house team directly. This is how we guarantee the quality of our white label service.

Full SEO implementation

Our team will do 100% of all search engine optimisation tasks for the client’s website.

When you choose us as your white label SEO provider, we take sole accountability for the SEO campaign. The service is designed to let you pass on all tasks and responsibility to us, so that you can focus on running the other areas of your business.

All SEO experts employed by us are first trained by our founder John Butterworth. John specialises in revenue-generating SEO and teaches all staff how to do SEO that gets results.

Our commitment is to deliver first-class SEO to your agency’s customers and get them the results they deserve.

SEO strategy creation for clients

Mint SEO will create the full SEO strategy for your clients. We will audit the client’s website, SEO competitors, and research the industry potential.

Once we have all of the needed information we will create a full SEO strategy that highlights any quick wins and the potential ROI from executing the strategy.

Our focus is always on generating new sales and customers for our clients. Happy clients are the ones who make more money than what our services cost each month. Every strategy we create works to achieve this goal as quickly as possible.

Dedicated account manager

All white label SEO service customers will receive a dedicated account manager.

Your account manager is your main point of contact at the agency. You can contact them at any time to ask questions, request an update, or set up a face-to-face meeting.

We also provide a strict 24-hour email reply guarantee.

Monthly SEO reporting for clients

We will create monthly reports for all clients on monthly SEO retainers. All monthly reports will highlight:

  • Overall SEO performance and statistics on key metrics
  • SEO wins we’ve achieved this month
  • Tasks we’ve completed this month
  • Tasks we will undertake next month
  • Google rankings of important client keywords

Our SEO reports will use your agency’s branding. We will send all reports to you, so that you can forward them on to the client.

Briefing your team before client meetings

As a white label SEO service provider, we will not communicate directly with the client (unless previously agreed with you).

The only part of the service that requires your involvement is during any meetings requested by the client to discuss their SEO campaign or website performance.

Before any client meetings, you can set up a meeting with us to allow us to explain the project’s status and answer any questions that you may have. Our team will also highlight any wins or positive results that the client should be made aware of.

Our goal is to coach you (or your staff) so that you can approach any meeting with the confidence needed to reassure clients and keep them happy.

John Butterworth, founder of Mint SEO

Who you’re partnering with

Who Are White Label SEO UK?

White Label SEO UK is powered by its sister brand Mint SEO.

Mint SEO was founded by John Butterworth, a seasoned SEO expert with over eleven years of experience in driving online sales through search engine optimisation.

John has held senior SEO positions at three leading marketing agencies, led award-winning SEO campaigns and has shared his expertise at prestigious industry events, including the SEO Mastery Summit.

John is the ideal choice for agencies looking for a white label SEO partner that prioritises measurable results and client satisfaction. Thanks to our strong focus on ROI, we help your agency build a reputation for success.

We provide full support to help you confidently sell SEO services under your brand. From crafting persuasive messaging to preparing for client meetings, our team is here to make sure you succeed. Our experts, all based in the UK, are trained to deliver SEO that drives real business growth, giving you and your clients a competitive edge.

11+ years in SEOSEO Mastery Summit speaker3M+ organic visits driven

The proof

What People Say About Working With John

★★★★★5.0from 14 Google reviews
“

Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.

Kris ReedFounder, Icons of Real Estate Podcast
“

I had the pleasure of speaking with John, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed. 10/10.

Chris PolsonFormer Director, Finance Link
“

I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John to anyone looking for a results-focused SEO expert.

Alexander ZuevSEO Director, Market My Market
“

What sets John apart is how much effort he puts into understanding your business and industry. He doesn’t just boost traffic; he brings in customers that convert.

Thomas MachinPrincipal Engineer, Stream Sensing

The process

How Our White Label SEO Service Works, Step By Step

Step 01

Provide us with your brand guidelines

We start by getting to know your agency inside out. We ask for your brand guidelines, logos, colours, and messaging preferences, so that everything we create fits seamlessly into your identity.

By tailoring our work to match your agency’s voice, your clients will never know we’re working behind the scenes. It’s all you.

Your palette

Your typeface

Aa Regular · Semibold · Bold

Your tone of voice

Warm, plain-English, no jargon
Step 02

Brief us on the client and project

When you have a new SEO client, reach out to us with the details. We’ll arrange a quick meeting to gather all the key information about the client, their goals, and any quirks with their website.

Think of it as a smooth handoff to an expert team that works like your own.

New client brief Example

Northgate Cleaning Ltd
More commercial contract enquiries
WordPress · 240 pages · no prior SEO
Migrating domains in Q3

Steps 03 and 04 repeat every month for retainer clients

Step 03

We conduct the work

Once we’ve nailed down the brief, our team dives into action. Every step of the process is handled by our UK-based SEO specialists, ensuring top-tier quality and attention to detail.

From start to finish, we keep everything aligned with your client’s objectives, so the results not only impress but deliver real, measurable value.

Done

Technical fixes Page speed Keyword mapping

In progress

Content writing On-page work

Next up

Digital PR outreach Monthly report
Step 04

Preparing you for client meetings

When the work is complete, we present everything to you in a way that’s clear, professional, and easy to share with your client. We also offer an optional meeting to walk you through the results face-to-face.

This way, you can confidently update your client, backed by all the insights and data needed to keep them impressed.

Your meeting brief

  • What moved this month, and why
  • The three wins to lead the meeting with
  • What we’re doing next, in plain English
  • Answers ready for the questions they’ll ask

Ready for you to present

Questions

White Label SEO FAQs

Can I choose how much sales margin to add onto your service?

Yes, absolutely. You have complete control over how much to charge your client.

We will charge you a set fee and then you decide how much sales margin to add on top of that.

What are white label SEO services?

White label SEO is an outsourcing arrangement where an SEO provider performs the work, but the agency resells it under its own brand. This allows agencies to offer SEO services to their clients without needing to hire an in-house team or develop SEO expertise.

How does white label SEO benefit my agency?

White label SEO helps you expand your service offerings without increasing overheads or hiring new staff. It allows you to generate additional revenue, build client loyalty, and scale your agency while focusing on your core strengths.

What level of involvement is required from my team?

You stay in control of client communication, but we handle everything else. We’ll provide briefing sessions before client meetings so you’re fully prepared to discuss campaign progress and wins.

Do you provide monthly reports?

Yes. We provide monthly reports in your branding highlighting key performance metrics, completed tasks, and next steps. These reports are designed to make it easy for you to update your clients and showcase progress.

Do you offer a dedicated account manager?

Yes. You’ll have a dedicated account manager who will be your main point of contact, ensuring seamless communication and quick responses to any questions or updates.

Will my clients know I’m outsourcing the SEO work?

No. All work is delivered under your brand, using your guidelines. We remain entirely behind the scenes, ensuring your clients view the SEO services as part of your agency’s expertise.

What industries do you specialise in for SEO?

We work with clients across a wide range of industries, including eCommerce, SaaS, professional services, healthcare, and more. Our team has the expertise to adapt strategies to meet the unique needs of various sectors.

Can you handle multiple clients at the same time?

Yes. Our team is equipped to manage multiple campaigns efficiently, ensuring every client receives the attention and results they deserve. We work closely with you to prioritise and scale as needed.

Can you help us pitch SEO services to new clients?

Absolutely. We can support you with messaging, email campaigns, landing pages, and even guidance on paid ads to help you attract and close new SEO clients.

How quickly can we start a new client project?

We can begin as soon as we’ve received the necessary information about the client and their goals. A quick onboarding process ensures we’re aligned and ready to start delivering results.

Get started

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