White Label SEO Services From UK-Based SEO Experts

We provide white label SEO services that allow agencies to add search engine optimisation to their portfolio without the risk of handling it internally.

Our UK-based SEO experts will create the strategy, manage any project and do 100% of the work for you. 

We charge a set-fee for all SEO work. All you need to do is decide how much sales margin to charge the client, then sit back and collect extra recurring revenue for your agency without needing to lift a finger.

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What Is A White Label SEO Service?

A white label SEO service is a partnership where an SEO provider completes the work and another agency presents it as their own. This allows agencies to offer SEO services to their clients without hiring an in-house team or investing in additional resources.

The service operates behind the scenes, enabling your agency to maintain its branding and focus on client relationships. It’s an effective way for agencies to generate extra recurring revenue without needing any hands-on involvement.

White label services allow you to expand your agency’s service offering without the cost of building or training an SEO department. Importantly, this allows you to brand your agency as a full-service provider and achieve the prestige which comes with that title.

White Label SEO Services We Provide

Every service provided by us is available for you to white label and offer to your customers. Below is our full SEO service offering.

Monthly Packages

Monthly SEO packages are a simple and effective way to help your agency deliver outstanding results for clients without taking on extra work. Each package includes a full range of SEO services, tailored to suit the specific needs of your clients while keeping everything under your agency’s brand. We take care of everything, from building high-performing landing pages to improving technical site performance, so your clients see steady growth in traffic, rankings, and conversions.

By working with us month after month, your clients’ websites will consistently attract their ideal audience, whether they’re businesses, professionals, or consumers looking for the right solutions. We handle the finer details, leaving you free to focus on growing your agency while we deliver real, measurable results. To add even more value, we include free Conversion Rate Optimisation (CRO) with every monthly package, helping your clients see results faster and boosting your agency’s reputation.

Pricing

Our monthly SEO packages start from £1,999.

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Consulting

SEO consulting gives your agency expert support to help your clients excel online. John Butterworth, founder of White Label SEO UK, collaborates directly with you to deliver tailored strategies and actionable insights that tackle even the most challenging markets.

By analysing your clients’ competition, uncovering untapped keyword opportunities, and refining their online messaging, John ensures every recommendation aligns with their goals. This hands-on approach helps your agency build long-term success for clients, driving visibility and engagement in ways that set them apart.

Pricing

Pricing starts from £299.

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Content Writing

Our white label content writing service provides expertly crafted, search engine optimised content that your agency can offer under your branding.

Instead of generic filler, we focus on creating meaningful landing pages and articles that showcase your clients’ expertise, tell a story and speak directly to any target audience. Whether it’s in-depth guides, product pages or thought-provoking blogs – all content we write is designed to drive engagement.

We will provide a free content plan for your clients based on SEO keyword research, then write the content agreed between us, you and your client. By assigning keywords to content before we write it, we can easily measure content performance based on how much traffic each page drives from its assigned keyword.

Pricing

Pricing starts from £999.

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Keyword Research

Finding the right audience online starts with uncovering what they’re searching for. Our Keyword Research Service takes a strategic approach to pinpoint the search terms that matter most for your clients.

By analysing search intent, market trends and competitor gaps, we uncover keywords that will drive real business growth for your clients. We then place them into a database for you to access and guide any SEO strategy.

Pricing

Price starts from just £99.

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Link Building

Our white label Link Building Service helps your agency secure high-quality backlinks that enhance your clients’ search visibility and domain authority. We prioritise ethical, white-hat methods, creating genuine connections with reputable websites and industry-leading platforms to establish your clients as trusted voices in their fields.

Rather than relying on shortcuts, we develop valuable digital assets like data-driven reports and original statistics. These resources naturally attract links from respected sources such as journalists, bloggers, and industry experts. Combined with targeted outreach, we secure backlinks that boost keyword rankings.

Pricing

We charge a flat-fee of £2,999 per link building campaign.

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Local SEO

Getting your clients noticed by local customers is essential for their success. Our white label Local SEO service helps put their business at the top of local search results, making it easy for nearby customers to find them.

We focus on practical steps that deliver real results, like optimising their Google Business Profile, creating content that ranks for local keywords and ensuring their NAP details are accurate across online directories.

These strategies work together to boost any businesses local presence and drive more customers to their premises.

Pricing

Google Business Profile (GBP) Optimisation is a one-off fee of £349. On-going GBP Local SEO support is included in all monthly packages.

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On-Page SEO

On-page SEO is all about improving specific landing pages to rank higher for targeted keywords. Our white label service helps your clients get their key pages in front of the right audience by fine-tuning content, structure and technical elements.

We focus on aligning each page with search engine expectations and user intent. From enhancing headlines and meta tags to improving internal links and mobile usability, every adjustment is aimed at boosting rankings for the keywords that matter most.

Pricing

We charge a one-off fee of £1,499 for 5x page optimisations of your choosing.

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SEO Strategy

Our SEO Strategy Service delivers highly tailored plans designed specifically for your clients’ industries and their websites. Each strategy is crafted to address their exact challenges, highlight quick wins and align their website with Google’s guidelines.

This personalised approach ensures no two strategies are the same. We take the time to deeply understand their industry, competitors and website performance. Creating a plan that prioritises impactful actions that will generate organic traffic and new sales inquiries.

Pricing

Custom SEO strategies are available for a one-time fee of £499.

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Technical SEO

A website needs to work smoothly to rank well and keep visitors happy. Our Technical SEO service helps your clients’ sites perform at their best, meeting search engine standards while providing a seamless user experience.

We focus on key areas like speeding up page load times, eliminating crawl errors and using structured data to improve how their site appears in search results.

Eliminating all technical issues removes any barriers search engines might have about displaying your client’s sites in SERPs.

Pricing

Our Technical SEO services is a one-off fee with prices starting from £499 depending on your current website health.

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Video SEO

Videos are a powerful way for your clients to connect with their audience, but without proper optimisation they might fail to generate online views. Our white label Video SEO service helps your clients’ videos rank higher and get the attention they deserve.

We focus on optimising key elements like titles, descriptions and thumbnails to ensure videos stand out in video searches. From improving metadata to guiding content planning, we give your clients a competitive edge on platforms like YouTube.

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SEO Audit

An SEO audit uncovers the obstacles stopping your clients’ websites from ranking higher in search results. Our white label service provides a detailed review of their site, covering technical issues, content quality, and keyword targeting to identify what’s holding them back.

The audit doesn’t stop at analysis. We include practical, step-by-step recommendations to fix every issue we find. This gives your clients the tools they need to improve their SEO performance and achieve better results, all while your agency remains their trusted source for expert advice.

Pricing

Our SEO audit is available for a one-time fee of £499.

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Website Design And Development

Our web design and development service creates bespoke websites that are visually impressive, user-friendly and designed to generate organic traffic from launch.

We implement content and technical SEO best practises onto your website from launch. Meaning you can avoid costly SEO implementation further down the line.

Every website we deliver is built with the future in mind. By integrating cutting-edge design practices with SEO principles, we provide a solution that not only looks stunning but also drives meaningful traffic and supports long-term business growth.

Pricing

We charge £4,999 for a fully developed, 25 page website.

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Benefits Of White Label For Agencies

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Easy Additional Revenue For Your Agency

Collect extra revenue for your agency without needing to perform any SEO implementation yourself. Our team will manage the project in full from start to finish.

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Deliver Top-Quality SEO In Your Branding

Our team consistently provides exceptional SEO services that get results for our clients. We will do the same for you, using your agency’s branding so that you can claim all of the credit with happy customers.
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Expand Your Service Offering Without Hiring New Staff

Skip the recruitment headaches and cost that comes with building a new department. With our service you can fast-track the process and provide SEO to your customers without any financial outlay.
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Offload Specific Tasks

If your current team is at full capacity, send any overflow tasks to us. We will prevent you from missing any client targets or deadlines. Use our white label SEO service to serve more clients.

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Present Yourself As A Full-Service Agency

Full-service agencies are viewed as more successful to customers. Use white label SEO to fast-track your agency’s success.
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Save On Learning & Development Costs

SEO requires constant learning to keep up with algorithm changes. Save yourself the training costs by outsourcing your SEO to our experts who are already active in the SEO community.
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What’s Included With Our White Label Service?

Our team has vast experience with selling SEO to customers. We understand their pain points and we know how to communicate the value of SEO in a way that’s easy to understand for potential customers.

We’re here to support you every step of the way, whether you’re launching SEO as a new service or upselling it to your existing clients. Our team will assist you with any campaign to recruit new SEO customers. Here’s some of the ways we can help:

  • Explaining the USPs of SEO
  • Client messaging and what works to get customers onboard
  • Content writing
  • Email campaigns
  • Landing pages to advertise the service on your website
  • Guidance with any paid ads campaigns

Your success is our success. We’re committed to making our partnership a triumph, so please let us know if you need any support with internal marketing.

The SEO experts employed by White Label SEO UK are all based in the United Kingdom and are native English speakers. 

We never offload tasks to overseas contractors. When you partner with us, you work with our in-house team directly. This is how we guarantee the quality of our white label service.

Our team will do 100% of all search engine optimisation tasks for the client’s website.

When you choose us as your white label SEO provider, we take sole accountability for the SEO campaign. The service is designed to let you pass on all tasks and responsibility to us, so that you can focus on running the other areas of your business.

All SEO experts employed by us are first trained by our founder John Butterworth. John specialises in revenue-generating SEO and teaches all staff how to do SEO that gets results in 2025 and beyond.

Our commitment is to deliver first-class SEO to your agency’s customers and get them the results they deserve.

seo implementation

White Label SEO UK will create the full SEO strategy for your clients. We will audit the client’s website, SEO competitors, and research the industry potential.

Once we have all of the needed information we will create a full SEO strategy that highlights any quick wins and the potential ROI from executing the strategy.

Our focus is always on generating new sales and customers for our clients. Happy clients are the ones who make more money than what our services cost each month. Every strategy we create works to achieve this goal as quickly as possible.

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All white label SEO service customers will receive a dedicated account manager..

Your account manager is your main point-of-contact at the agency. You can contact them at any time to ask questions, request an update, or set up a face-to-face meeting.

We also provide a strict 24-hour email reply guarantee.

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We will create monthly reports for all clients on monthly SEO retainers.

All monthly reports will highlight:

  • Overall SEO performance and statistics on key metrics
  • SEO wins we’ve achieved this month
  • Tasks we’ve completed this month
  • Tasks we will undertake next month
  • Google rankings of important client keywords

Our SEO reports will use your agency’s branding. We will send all reports to you, so that you can forward them on to the client.

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As a white label SEO service provider, we will not communicate directly with the client (unless previously agreed with you).

The only part of the service that requires your involvement is during any meetings requested by the client to discuss their SEO campaign or website performance.

Before any client meetings, you can set up a meeting with us to allow us to explain the project’s status and answer any questions that you may have. Our team will also highlight any wins or positive results that the client should be made aware of.

Our goal is to coach you (or your staff) so that you can approach any meeting with the confidence needed to reassure clients and keep them happy.

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Who Are White Label SEO UK?

White Label SEO UK was founded by John Butterworth, a seasoned SEO expert with over nine years of experience in driving online sales through search engine optimisation.

John has held senior SEO positions at three leading marketing agencies, led award-winning SEO campaigns and has shared his expertise at prestigious industry events, including the SEO Mastery Summit.

John is the ideal choice for agencies looking for a white label SEO partner that prioritises measurable results and client satisfaction. Thanks to our strong focus on ROI, we help your agency build a reputation for success.

We provide full support to help you confidently sell SEO services under your brand. From crafting persuasive messaging to preparing for client meetings, our team is here to make sure you succeed. Our experts, all based in the UK, are trained to deliver SEO that drives real business growth, giving you and your clients a competitive edge.
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Testimonials

“Working with John is an absolute pleasure. He’s a really fun guy, super creative, and most importantly, gets results. At the end of the day, that’s all that matters, right? I have absolutely no hesitations in recommending John. He’s a really great worker, diligent guy, and gets a healthy ROI.”
Kris Reed
Kris Reed
Founder, Icons of Real Estate Podcast
“I had the pleasure of speaking with John, nothing was too much hassle for him. Fantastic experience couldn’t recommend more highly. He boosted my websites traffic for my main keywords as requested with minimal fuss and speed.
10/10.”
Chris Polson
Chris Polson
Former Director, Finance Link
“I have seen John’s ability to deliver outstanding SEO results for clients firsthand. His strategies and careful approach consistently drive measurable improvements in traffic and conversions. I highly recommend John to anyone looking for a results-focused SEO expert.”
Alex Zuev
Alexander Zuev
SEO Director, Market My Market
“What sets John apart is how much effort he puts into understanding your business and industry. He doesn’t just boost traffic; he brings in customers that convert.”
Tom Machin
Thomas Machin
Principle Engineer, Stream Sensing

How Our White Label SEO Service Works: A Step-By-Step Breakdown

Step 1: Provide Us With Your Brand Guidelines

We start by getting to know your agency inside out. We ask for your brand guidelines, logos, colours, and messaging preferences, so that everything we create fits seamlessly into your identity. 

By tailoring our work to match your agency’s voice, your clients will never know we’re working behind the scenes – it’s all you.

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Step 2: Brief Us On The Client And Project

When you have a new SEO client, reach out to us with the details. We’ll arrange a quick meeting to gather all the key information about the client, their goals, and any quirks with their website.

This collaborative step ensures we fully understand the project, allowing us to deliver work that’s perfectly aligned with the client’s needs. Think of it as a smooth handoff to an expert team that works like your own.

Step 3: We Conduct The Work

Once we’ve nailed down the brief, our team dives into action. Every step of the process is handled by our UK-based SEO specialists, ensuring top-tier quality and attention to detail.

From start to finish, we keep everything aligned with your client’s objectives, so the results not only impress but deliver real, measurable value.

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Step 4: Preparing You For Client Meetings

When the work is complete, we present everything to you in a way that’s clear, professional, and easy to share with your client. For those who prefer a more personal touch, we also offer an optional meeting to walk you through the results face-to-face. 

This way, you can confidently update your client, backed by all the insights and data needed to keep them impressed and engaged.

For all retainer clients we will repeat Step #3 and Step #4 every month for the entirety of the project.

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How To Contact Us

Prefer to chat face-to-face or over the phone? Get in touch with us by using the contact details below. We would love to answer any questions you have about our SEO services.

We are open Monday-Friday from 9:00 am to 5:00 pm.


Telephone number: 07729 728036

Email address: contact@seowhitelabel.co.uk

Office address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ

FAQs

Can I choose how much sales margin to add onto your service?

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Yes, absolutely. You have complete control over how much to charge your client.

We will charge you a set-fee and then you decide how much sales margin to add on top of that.

What are white label SEO services?

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White label SEO is an outsourcing arrangement where an SEO provider performs the work, but the agency resells it under its own brand. This allows agencies to offer SEO services to their clients without needing to hire an in-house team or develop SEO expertise.

How does white label SEO benefit my agency?

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White label SEO helps you expand your service offerings without increasing overheads or hiring new staff. It allows you to generate additional revenue, build client loyalty, and scale your agency while focusing on your core strengths.

What level of involvement is required from my team?

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You stay in control of client communication, but we handle everything else. We’ll provide briefing sessions before client meetings so you’re fully prepared to discuss campaign progress and wins.

Do you provide monthly reports?

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Yes. We provide monthly reports in your branding highlighting key performance metrics, completed tasks, and next steps. These reports are designed to make it easy for you to update your clients and showcase progress.

Do you offer a dedicated account manager?

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Yes. You’ll have a dedicated account manager who will be your main point of contact, ensuring seamless communication and quick responses to any questions or updates.

Will my clients know I’m outsourcing the SEO work?

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No. All work is delivered under your brand, using your guidelines. We remain entirely behind the scenes, ensuring your clients view the SEO services as part of your agency’s expertise.

What industries do you specialise in for SEO?

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We work with clients across a wide range of industries, including eCommerce, SaaS, professional services, healthcare, and more. Our team has the expertise to adapt strategies to meet the unique needs of various sectors.

Can you handle multiple clients at the same time?

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Yes. Our team is equipped to manage multiple campaigns efficiently, ensuring every client receives the attention and results they deserve. We work closely with you to prioritise and scale as needed.

Can you help us pitch SEO services to new clients?

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Absolutely. We can support you with messaging, email campaigns, landing pages, and even guidance on paid ads to help you attract and close new SEO clients.

How quickly can we start a new client project?

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We can begin as soon as we’ve received the necessary information about the client and their goals. A quick onboarding process ensures we’re aligned and ready to start delivering results.